Fresh Kup Training System
This isn’t Personal Training. It’s Professional Development—Under Load.
If you’re over 45, high-performing, and tired of spinning your wheels in the gym with zero structure, you’re in the right place.
Fresh Kup Fitness delivers a proven strength training system built for leaders, business owners, and elite operators who demand results—not babysitting.
Who This Is For
You’re disciplined in life, but your training has gaps:
Inconsistent structure
No measurable progress
Chasing motivation instead of building momentum
The Fresh Kup Training System is for individuals who:
Want strength training designed for longevity and to build muscle
Value structured, no-BS programming over trendy group classes
Are ready to train with purpose, not just sweat for fun
Don’t need hand-holding—but do need a proven system
Welcome To Fresh Kup Fitness For The Sport of Life
Independent Lifter Program
The objective of this program is to teach individuals with little to no training experience to become self-sufficient, with the skill to train without the need for in person coaching.
This program consists of 3 months of 1-on-1 personal coaching that transitions to online training ($2,999 for 3 months).
Phase 1 (4 weeks): Barbell basics, proper technique, and progressive weight training.
Phase 2 (4 weeks): Accessory movements and principles of aerobic conditioning.
Phase 3 (4 weeks): Introduction to supersets.
Phase 4: (4 weeks) This is where we combine every aspect of the previous 3 phases and transition to online training.
Aerobic Conditioning Programs
Aerobic conditioning programs integrate aerobic conditioning with your current strength program or as standalone training using
Concept 2 Rower, Concept 2 rower, Ski Erg, Bike Erg, treadmill and Air Bike.
Online Training Programs
Train anywhere, anytime. Fit workouts into your schedule. Tailored plans based on your goals and fitness level. Affordable compared to in-person coaching. Progress tracking and support through my free App.
Online Training with coaching $100/month (weekly calls + video analysis). $75/month for customized plans without Coaching. $40/month for standard programs.
Customized Aerobic Conditioning Programs: $100/month.
Strength is a Skill
Strength
Strength is the foundation of independence and resilience
We build it through barbell-based, progressive training that improves real-world function.
If you’re not getting stronger, you’re getting weaker.
Structure
Motivation fades. Structure wins.
Every program is systematically designed to eliminate guesswork and drive consistent progress so you train with clarity and purpose.
Movement
Mobility. Stability. Recovery.
Training hard doesn’t mean training broken. We prioritize quality movement so you can stay strong, pain-free, and capable for life, not just the next workout
Longevity
This isn’t 6-week nonsense.
Fresh Kup training is built to serve you at 45, 55, 65 and beyond.
We train for performance today and durability tomorrow—so you’re not just fit for now… you're fit for the sport of life.
WHAT YOU GET FROM Fresh Kup Fitness
Elite Coaching .
Discipline & Structure
High-performing professionals crave clarity and structure. I give them a training system that reflects how they operate in business and life.
Accountability
I don’t micromanage—I lead. I hold clients to a high standard without the need for constant hand holding. mY background gives ME confidence and presence to demand excellence and the strategic thinking to guide clients back on track when they drift.
Real-World Application
i HAVE operated in high-stakes environments where failure isn’t an option. That gives ME a coaching edge: i can read people, assess problems quickly, and guide with calm authority—even when life gets chaotic.
PRICING
INDEPENDENT LIFTER
Call for pricing
90 Days in Person Training then transitions to Online Training.
Save thousands of dollars.
Professional coaching
Progress tracking
Personalized programming
Elite facility and equipment
AEROBIC CONDITIONING
$ 50 / month
Individualized Online Training
BUILD YOUR AEROBIC ENGINE
Air bike, Rower, treadmill, Ski erg
Personalized programming
STRENGTH TRAINING
$ 75/month
Individualized Online Training
BUILD YOUR STRENGTH
Barbells, Dumbbells, Kettlebells
Personalized programming
Progress tracking
TESTIMONIES
SUCCESSFUL STORIES
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.
Gabby Smith
Customer
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.
Floyd Weather
Customer
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.
James Dee
Customer
5,000
Happy Customers
4,560
Perfect Bodies
570
Working Hours
900
Success Stories
ABOUT US
Fresh Kup Fitness was founded by Shannon McCarty a strength coach with a background in military and law enforcement operations, and a no-BS approach to building capable, disciplined individuals over 45. After years spent in high-stakes environments where structure, readiness, and physical performance weren’t optional.
SERVICES
Online Strength Coaching
In person Strength coaching
Aerobic Conditioning
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