Shannon McCarty – Founder of Fresh Kup Fitness

Elite Strength Coach for High-Performing Professionals.
Military Precision. Law Enforcement Grit. Coaching Without Compromise.

Shannon McCarty is not your average coach—and Fresh Kup Fitness is not just another training program.

With a background in military and law enforcement operations, Shannon brings a level of discipline, structure, and strategic execution that’s missing from the mainstream fitness world. His approach is forged from years spent in high-stakes environments where physical performance wasn’t optional—it was survival.

That same mindset now drives his mission: to coach high-performing men and women over to become stronger, more capable, and built for the long game.

Shannon created The Fresh Kup Fitness for those who don’t need motivation—they need a plan. It’s designed for leaders, business owners, and elite professionals who demand results, reject excuses, and train with purpose.

His clients don’t show up for cheerleading. They show up to win.
And under Shannon’s guidance, they don’t just train harder—they train smarter, with precision, structure, and measurable progress.

Whether it’s under the barbell, in business, or in life—Shannon coaches his clients to lead from the front.
Because for him, strength isn’t just physical.
It’s a standard.