FRESH KUP FITNESS
The Destination for High Performers
ABOUT US
ABOUT US
Fresh Kup Fitness is a high-performance strength training brand built for elite professionals who demand more from their bodies—and their lives. Founded by Shannon McCarty, a military and law enforcement veteran, our system blends strength training, discipline, and structure to forge real-world strength. This isn’t group fitness. This is focused, elite-level coaching for those who lead, build, and execute.
SERVICES
SERVICES
WHAT WE DO
Online and In Person Strength Training
WORKOUTS
WORKOUTS
TRAINING PROGRAMS OFFERED
Strength Training
Aerobic Conditioning
WATCH OUR VIDEOS
Shannon McCarty
Shannon McCarty
Founder of Fresh Kup Fitness
Elite Strength Coach for High Performing Professionals
Military Precision
Law Enforcement Grit
Coaching Without Compromise
Shannon McCarty is not your average coach—and Fresh Kup Fitness is not just another training program.
With a background in military and law enforcement operations, Shannon brings a level of discipline, structure, and strategic execution that’s missing from the mainstream fitness world. His approach is forged from years spent in high-stakes environments where physical performance wasn’t optional—it was survival.
